In today’s competitive e-commerce industry, presenting a captivating and modern storefront is crucial to attracting and retaining customers. As usual, we at Flutterwave are committed to empowering businesses with tools for success.  We are excited to announce the new updates to your storefront!

New Feature Updates

  1. Modernised Storefront:

Your brand identity is as important to us as it is to you! This feature allows you to choose from templates that are effortlessly customisable to reflect the look and feel of your storefront, aligning it perfectly with your unique brand vision and guide. With this feature, you can create a memorable shopping experience for your customers and set your business apart from others.

  1. Wait Time: 

Don’t let abandoned carts hold you back! Our new wait time feature gently nudges your customers to complete their purchase by displaying a timer indicating how long an item will remain in their cart for. This creates a sense of urgency and drives conversions.

  1. Cancelled Order Notifications: 

This feature helps you understand customer behaviour with notifications for cancelled orders. You can then easily reach out to them to understand the reason for cancellation and potentially win back lost sales. A win is a win!

  1. Back-in-Stock Notifications: 

Communication is key to keeping customers engaged, and we have made this even easier for you. Flutterwave will send automated notifications to customers who indicated interest in products when these products are back in stock, bringing them back to your store to make that purchase! All they have to do is submit their name and email address.

  1. Product Videos

With this feature, you can embed YouTube links directly on your product pages, showcasing your products live in action and offering a more informative and interactive shopping experience for your customers – these videos can be viewed directly on your storefront. It could be a detailed product demonstration or a how-to video. Video content can significantly influence purchase decisions and brand perception. 

All these features have been designed using your feedback to help you: 

  • Increase sales and conversions.
  • Enhance customer experience and education.
  • Get a pulse on customer behaviour
  • Strengthen your brand identity and online presence

Ready to explore these exciting new features? Log in to your Flutterwave Store today and dive into these features!
As always, your feedback is invaluable to us. Feel free to contact our support team with any questions you may have. We wish you many sales!

Published by Adeola Oderinde

Analyst, Product Marketing