Great Britain and the United Kingdom. 

Alligator and crocodile. 

Butter and margarine. 

Cupcakes and muffins. 

Flutterwave Store and Flutterwave Payment links. 

What do all these things have in common? They are absolutely different, but people sometimes mix them up. 

If you’ve ever had the thought “But what’s the difference between a Flutterwave payment link and a Flutterwave Store???”

We promise that after reading this, you will be well versed in the difference.

For the others? Consult Encarta (90s kids will get it). 

Flutterwave Store vs Flutterwave Payment Link : Use Cases

People use their Flutterwave Stores and Flutterwave payment links differently. One way is this: 

Mike is a Freelancer operating out of Kenya and needs to receive payment from someone in the US for a great Logo Design. Mike has searched for all the options available, but Flutterwave edges the others with its very accommodating payment link and rates. 

As a Freelancer, Mike has resorted to using his Flutterwave payment link to collect payments across the world. This solves the problem of cut-neck exchange rates for Mike. It’s also really easy for his client, Rick, to pay as well. 

On the other hand, Mike has fallen in love with Flutterwave and tells everyone who cares to listen about Flutterwave. This includes his cousin who sells hand-made leopard print handbags. Her name is Jane. And she is the entrepreneur of the family. 

With the lockdown, Jane had been looking for ways to ramp up sales since she could not go out to her physical shop. With the Flutterwave Store, she easily posted her products online, got a store link, had people view and shop from her and then pay her, seamlessly. 

The Flutterwave Store helps a typical small business sell a product, often tangible. With Flutterwave Store, money is exchanged for goods and services. With a payment link, you simply receive payments. It doesn’t matter if you exchange money for goods or services. 

Ted Oladele, Product Manager of Flutterwave for Business puts it succinctly, “do not pit those two greats against each other. Payment links do not allow you to list different items. Flutterwave Stores are optimized to help you sell.”

But is that the only difference? 

Flutterwave Store vs Flutterwave Payment Link: How To

People love Ted talks because they are clear, simple and full of knowledge. 

Now that you know the difference in the use cases of the two greats, there’s another key difference; how to create a Flutterwave Store vs a Flutterwave Payment link

Create a Flutterwave Store in the following steps: 

Create or Login to your Flutterwave Account

Flutterwave powers the Flutterwave Store and to enjoy the latter, you have to own the former. Owning a Flutterwave Account is your first step to opening your business to endless possibilities. There are a lot of tools available for you as a Freelancer or a Business, on the Flutterwave account, like invoicing, etc. 

So, owning a Flutterwave Account is a huge win for you already, opening a Flutterwave Store opens up the possibilities even more. 

Now, you’ve got your Flutterwave Account, it’s time to own a Store. 

How to Own a Flutterwave Store for Free

Tap the Menu Bar, by the left and click on Store. Create your Store, add product photos, descriptions, specifications and take your store online. Next is to tell the world about your Store, so they can shop and pay you while you are busy with your other engagements. Easy!

Watch How to Create Your Flutterwave Store here

Create a Flutterwave Store here
Learn how to Brand Your Flutterwave Store here.

But that is not the same for “How to Create a Payment Link”

How to Create a Flutterwave Payment Link

To create a Flutterwave Payment Link, do the following: 

Again, login or create a Flutterwave account. 

On the left hand side of the screen, select ‘Create Payment Link’. 

Select the type of payment you want; whether single or recurring. 

For instance, Mike, in the example above selected the ‘Single Payment’ option because his client, Rick would pay only once. However, if Mike worked for a client that paid him a stipulated amount of money periodically, Mike would select the ‘Recurring Payment’ option. 

Next is to fill in the fields. Do you want to specify the amount of money that your client should pay you? Or do you want to leave it open? It is up to you!

Now you know the best option for you, go ahead and create a Flutterwave Payment Link or a Flutterwave Store for yourself. 

Let’s get started!

Published by Nonso

Senior Manager, Branding and Storytelling