To increase the visibility of your Flutterwave Store, you need to be intentional. It’s now an established rule of entrepreneurship that it’s one thing to start a company, it’s a different thing entirely to get visibility and referrals so that you can continue to generate revenue and make sales.
If you just started selling online by creating a Flutterwave Store, you should be proud because you have taken the first step to grow a successful business. The next step is to figure out ways to get more visibility for the business which we will go into more detail below:
1. Advertise on Facebook, Google, Instagram and Twitter
You can get visibility for your Flutterwave Store by taking advantage of digital adverts. Platforms like Facebook, Google and Instagram make it easy for you to set up adverts using images, videos and graphics, set your ad budget and start advertising immediately when your ad is approved. The process even though it may seem a little daunting but it’s much easier than you might think.
The best part is that you can control your ad budget and create a virtual dollar card to use for your digital advertising budget.
Read more on how to do that here with Barter by Flutterwave.
Did this sub-heading make you roll your eyes? Email marketing gets a bad rap because it can go from being seen as a helpful tool to stay in touch with your customers to “annoying-tool-that-companies-use-to-bombard-me-with-information-I-don’t-care-about” very quickly.
The trick is to assume that the customers who care about your brand want to be updated on information concerning your brand. They want to know but they don’t want you talking to them all the time.
Also, when you are talking to them, keep it short, sweet and simple.
This platform is a really good resource for email marketing.
3.Share with your Customer Network
As a business owner, you need to be intentional and strategic with sharing your store link. You need to make your links accessible to your customers; You can do this by adding the link to your bio, adding to all your social posts, sharing with your contacts or sending an email to notify them of the launch of your online store. This will create more visibility for your business. Don’t forget to go all out with sharing 🙂
4.Creating Amazing Content
You must’ve heard this “Content is King” a million and one times. There’s no better way to get noticed. Your content has to speak for your business. Your customers should be able to relate and engage with your content. It shouldn’t divert from the goal of your business but it should be entwined. This way you’re driving traffic to your business and also a good way to make sales.
5.Be Active On Social Media
What is an online store without social media? Think about it.
Social Media is the centre of finding and communicating with your Customers. You should know your target audience and be able to pick the social platforms you can reach them through, whether it’s Instagram, Facebook, Twitter, Snapchat or Tik Tok. If you’re fast and active enough you can tap into different markets that will make you visible to your potential customers and also, stay ahead of your competitors.
6.Reward your Customers
Let your customers feel loved. If your store doesn’t have a reward program, you should try to create one. You can offer them different forms of discounts and freebies when they order. The relationship you build with your customers will determine how well they speak and refer your business to other people because referrals give you organic visibility.
Now you have 6 tips you can take advantage of in getting visibility for your store.
All that’s left is for you to do the work. Your business shouldn’t bleed because of poor visibility.
You can also join us twice a month on our #GrowMyBusiness Webinar where we share tips on how to grow your business.
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