Being a creator is no easy feat, but the real challenge lies in getting people to engage with your content. You can spend hours brainstorming and creating content, but without engagement, it is just like shouting into the void. 

Fear not, fellow creators, for there are ways to boost your engagement online. Here are four ways to get your content noticed and your engagement soaring.

CREATE VALUABLE AND SHAREABLE CONTENT 

First things first, your content needs to be valuable. You can’t just throw random thoughts and ideas out there and expect people to engage with it. Think about your niche and what your audience wants to see. Your content should offer something of value to your audience, whether it’s information, entertainment, or inspiration.

But it is not enough to create valuable content; it needs to be shareable too. What makes content shareable? Emotion, humour, and controversy are some of the factors that can make people want to share your content. So, don’t be afraid to stir up some controversy, make people laugh, or tug at their heartstrings.

USE STRONG CALL TO ACTION

Now that you have valuable and shareable content, it’s time to get people to engage with it. One way to do this is to use a strong call to action (CTA). A CTA is a prompt that encourages your audience to take action, such as liking, commenting, or sharing your post.

But don’t just sound demanding, sound inviting and promising. Let your audience know what they can expect if they engage with your content.

ENGAGE WITH YOUR COMMUNITY

You can’t expect people to engage with your content if you don’t engage with them. Engaging with your community means leaving meaningful comments on other people’s posts, sharing their content, and responding to comments on your own posts.

But don’t just leave generic comments like “Nice post!” or “Great work!”. Share your opinions and thoughts on the topic at hand. Ask questions and start a conversation. This will not only increase engagement but also help you build relationships with your audience.

USE GREAT VISUALS AND FONTS

Lastly, ensure your content is visually appealing and attractive. Use the right graphics and fonts to make your content stand out. People are visual creatures, and if your content looks dull or unappealing, they are less likely to engage with it.

But don’t just add visuals for the sake of it. Make sure they are relevant to your content and add value to it. Use fonts that are easy to read and match your brand’s style. And remember, less is sometimes more. Don’t clutter your content with too many visuals or fonts.

At Disha, we believe in empowering creators to reach their full potential. Our platform is designed to help creators showcase their talents and connect with their audience. 

Join our community today and start sharing your content with the world! 

Visit getdisha.co to learn more.

Published by Akinlade Kehinde Dolamu

Analyst, Product Marketing