Africans living in the diaspora regularly search for and buy African products ranging from food, health products, and clothing. It is a fast-growing market segment, not just in Africa, but also among Africans in the diaspora.

Can you just imagine what could happen if entrepreneurs and business owners on the African continent can tap into the large and growing demand for African products in the diaspora?

That’s exactly what the Kuueza seeks to achieve. Through Kuueza, a new platform created to connect businesses in Africa with demand outside Africa, small businesses are now able to shake hands across the Atlantic Ocean, do business, and take a slice of the multi-million-dollar market for products sourced from the continent. 

Kuueza is a digital hub and Accra-based tech startup that enables businesses, both formal and informal, to trade and build their value chains across local and international borders. The entire existence of Kuueza is to make sure African Micro, Small and Medium businesses (MSMEs) can trade more with one another, as well as enter new markets in the United States and Canada. 

Kuueza connects buyers to sellers, retailers to consumers, and manufacturers to retailers using a tailor-made mobile and web app that is focused on business development and the smart application of technology for the informal sector. 

Kuueza uses a direct sales model, targeting local farmers who engage in commercial agriculture and provides them with a consistent supply chain mechanism that helps them sell their products to various stores and supermarkets in the city. 

Powered by technology, the world is changing and changing fast. 2020 might just be the year to hit the big number only if we understand and accept the world after COVID-19 is a very different place from the one we used to inhabit. With payment secured by Flutterwave, users are assured of safe and secure transactions with parties across the globe.

For more information, visit to pre-register for the app coming soon on the App store.

Published by Owuraku Ohene Ampadu-Kissi

Product marketer