If you’re reading this, it might be because you created a Flutterwave Store and you want to get the most of out of your store. You could also be thinking about creating your own store, and are doing some research. 
No matter what your goal is, you have come to the right place. We’re going to share the ultimate checklist to branding your Flutterwave Store and two important tips on getting it more visibility. 
The Flutterwave Store Branding Checklist

First Impressions, Image Quality – this is essentially the first thing your customers see. Many times your product image quality is the main driver of whether or not a customer makes a decision to purchase on your Store. Here are a few questions to ask yourself with your product images: 

  • Are the images clear? 
  • Do the images show the product from different angles? 
  • Do the images accurately depict what the ’actual’ product looks like? For example, if your product is a red dress, is the image showing the right shade of red that the customer gets when they purchase the product?

Pro Tip: People love to imagine the products in their own spaces, so where possible, help them envision the product in ‘real-life settings’. If it’s a fashion item, show the different ways to style it, if it’s a sofa, help them see what it looks like in a living room setting. Anything that will help them ‘see it in real life’ will help them with the decision-making.

An example of a good product description

Your Product Description – When you think about your product description section, think of it as the place to put all the information that customers cannot pull from the product image. Here you can include size range available, additional information on customization, product dimensions, etc. 

When you are writing your product description, a good rule method to adopt is to make it as detailed as possible, and then reduce the information based on what may or may not be relevant. 

An example of a good store description

Your Store Description – It’s important for your potential customers to have an idea of what kind of store they are shopping from. This is where you can go into a bit about your brand story, your unique selling point, etc. 

For example, for a beauty and skincare brand that sells products specially formulated for people with dry skin conditions can have a description like “We are a beauty and skincare company that creates skin-loving products for people with dry skin conditions like eczema, psoriasis, and so much more”. This communicates your business category and the differentiating factor and helps customers understand your value proposition. 

Shipping policy

Your Shipping Policy (if this applies) – Your customers will want to know how long it will take for orders to get to them, this is something you can add to your Flutterwave Store description so they know where you deliver to and how long it will take for their orders to get to them. If you operate a one-day shipping model you can also specify that here i.e. “We ship out all orders on Thursdays, local delivery takes 48 working hours, international deliveries take 7 to 10 working days depending on your location.”

Your Social Media Pages – Social Media is a great marketing tool for businesses, here you can really tell your story so customers can get a feel of your business brand identity, your value proposition, customer reviews and testimonials, your amazing products showcased in a creative way, and all the multiple ways they can be utilised where applicable. Your Flutterwave Store allows you to link your social media pages to your store so your potential customers can click on the links and go to your respective Instagram, Twitter or Facebook page to see more of what you have to offer. It’s a great trust builder because people feel assured that you are present in multiple places. 

Another thing you can do is add your Flutterwave Store link to your social media pages as a way for your followers to visit and shop directly from Twitter, Facebook or Instagram.   

Your Returns & Exchange Policy – This is probably the most important one in boosting the trust factor of your business. Your customers want some level of insurance from your business, they want to know that you are so sure of the authenticity and value that if their order falls short you will be happy to exchange it for them. Customers have been known to indicate that a lack of returns or exchange policy makes them become suspicious of the company. 

Include your returns/exchange policy (or a link to it) in your Flutterwave Store description, so you can manage customer expectations and build their trust.

Now that you have set up your Flutterwave Store, the next question to ask is how do you get the customers you want to shop from you? Read our helpful guide on 3 things to do to get visibility for your Store. 

Sign up to start selling online within 10 minutes (no, seriously) with Flutterwave Store here 

Published by Wendy

Head, Branding and Storytelling