The power of social media for various purposes can never be overemphasised. People use social media platforms for a host of things: to share their thoughts, socialise with friends and strangers, share parts of their lives, reconnect with estranged friends and family members — the list is endless. This list does not exclude commerce. Over the years, social media has become increasingly popular for buying and selling due to its wide reach, speed, and variety, and this has become more evident with the number of online marketplaces that are created every day.
However, selling on social media can be complex and time-consuming for businesses. That’s where the game-changing partnership between Flutterwave and Chpter comes in. We have joined forces to enhance social selling, making it easier than ever for businesses to engage customers, automate conversations, process payments, and drive marketing campaigns — all within the familiar and convenient social media spaces.
What is Chpter?
Chpter is an AI-powered conversational platform that allows businesses to sell more on social media platforms such as WhatsApp, Facebook, and Instagram, by automating marketing, customer conversations, and payments all in one place — with a focus on user-friendly interfaces and innovative integrations.
Chpter’s Key Features
- Checkout: A seamless chat to checkout pipeline within the chosen social platform.
- Customisable Tools: Get access to different features you can customize to improve sales, retention, and customer experience.
- Customer Insights and Analytics: Data-driven decision-making tools for business growth, such as the number of completed transactions in a day, and the number of page visits in a day.
- Integration Adaptability: Easy integration with the best payment gateways, such as Flutterwave, to reduce the hassle of collecting payments.
- Smooth Payments: Seamless and secure payments tailored for social commerce. With payments powered by Flutterwave, you can now easily receive local and international customer payments in-chat.
What Does This Partnership Mean for African Businesses?
Essentially, Chpter’s mission is to help African businesses to seamlessly convert online conversations into sales. By 2030, they aim to have helped 1 million businesses achieve this. We are thrilled to be Chpter’s payment partner as they scale their business across Africa.
In addition to Kenya, Nigeria, and South Africa, where Chpter is currently operational, businesses in Ghana, Senegal, Ivory Coast, Cameroon, Uganda, Tanzania, Rwanda, and Egypt can now sign up, start selling on social media platforms, and accept both local and international payments. These payments can be made using cards, bank transfers, mobile money, and other payment methods we offer. Flutterwave is perfectly positioned to power these payments for Chpter as we operate in over 30 African countries.
Chpter also has an AI tool which helps with the “conversation to sales” goal. Its personas, Jess and Bran, are virtual round-the-clock Sales and Customer Service Agents that assist with all customer enquiries and complete all sales.
Why Jess and Bran Are Your Business’s Best Friends?
- Analytics: They provide data analytics and smart product recommendations. This means that when your customer searches or buys a product, or makes an inquiry, they get recommendations based on those data points. This helps with understanding customer behaviour, improving communication, and ultimately, increasing sales.
- Cost Saving: As AI tools, Jess and Bran will help you save on some costs that relate to staff management, training, and employee turnover.
- Driving Conversions: They ensure that nothing is missed, including sales and enquiries, even whilst you are not available. 24/7 customer service is a promise, so they seamlessly align with your business operations and are ready to take on customer service.
Flutterwave is happy to be powering Chpter’s payments as they help you sell more and reach more customers using social commerce. To this end, Chpter is currently offering a 15% discount throughout June, so sign up here today and use this coupon code (FLW15) at checkout to enjoy the discount.
For more information or guidance on how to sell with Chpter, please reach out to their support team at [email protected].