Rave V2: Design Room

Welcome to the Design Room with Rave V2.
Once we understood the reason behind designing Rave V2, the next step was to put a name and a face to the ideal Rave customer, or customers as we soon came to realize in the Design Room.
We put our heads together and asked ourselves some key questions:

  1. How old is the ideal Rave merchant?
  2. What are some of his/her online behaviours
  3. What are their goals?
  4. What kind of business do they run?
  5. Is the ideal Rave customer technical or non-technical?

By the time we were done, we came up with 4 user personas and gave them real names. We built Rave V2 for four types of people and we believe that anyone who creates a Rave account will fit into any of the personas.

  1. Queenie: She’s the solo entrepreneur who isn’t very technical and is on the hunt for a simple and secure payment solution. Queenie prefers to sell on social media until she amasses enough capital to pay for a website and domain name. She doesn’t mind sharing her bank account number with her customers but she’d prefer to have a simpler way to receive payments without needing to share her personal details.
  2. Ted: He’s the developer who is working on multiple projects. He’s an independent developer and needs to be paid by his different clients on a weekly basis. He wants easy access to API keys and dummy cards for test transactions. He wants the ability to set up sub-accounts for his different projects and also wants to receive multi-currency payments with ease.
  3. Joy: She’s the customer support agent who does the heavy lifting behind the scenes. She manages the company’s merchant dashboard and tracks failed and successful transactions to better manage unhappy customers. She wants to understand transaction data and find transaction history with ease. She’s not a very technical person but she knows how to navigate a dashboard. She wants to be able to refund customers and log cash refunds.
  4. Folajimi: Folajimi is the accountant.


Published by Wendy

Head, Branding and Storytelling