About Audiomack
Afrobeats or Amapiano? Whatever you vibe to, we can all agree that music is a universal language connecting people worldwide. At the heart of this connection is Audiomack. With millions of active users and billions of streams globally, Audiomack enables African music fans to enjoy the latest local and international hits, explore new sounds, and discover hidden gems. Named one of Fast Company’s 2021 top 10 most innovative companies in music, Audiomack empowers African artists–whether those with dreams to conquer the global stage from the streets of Africa or those already breaking records across the world, to monetize their music. Audiomack is more than just a streaming service; it’s a powerful tool for artists to turn their streams into a thriving income stream. Flutterwave is proud to support the company’s mission and help artists seamlessly make money, especially in emerging markets where traditional music distribution channels are often unable to do so.
The Challenge
Since its inception in 2012, Audiomack has been renowned for its commitment to providing a free, limitless music-sharing and discovery platform for artists and fans globally. Its support for the African music scene was boosted with a physical office in Nigeria and a deepened presence in other key African markets such as Kenya, Tanzania, Uganda, and South Africa. Expansion of its footprints across Africa, recording more than a 1000% user growth in one year, coupled with a strategic move to unlock premium music experiences for fans and artists for a fee, makes addressing the challenges in processing payments across diverse countries a centerpiece of the company’s plan.
Beyond facilitating seamless transactions in various currencies and payment methods across Africa, Audiomack’s need for a scalable payment partner that could handle high transaction volumes and support its continuous growth across the continent became critical. Such a partner must share Audiomack’s commitment to empowering African artists with the tools they need to thrive and monetize their art effectively. Enter Flutterwave!
The Solution
- Single and Recurring Payment Collections via bank transfer, cards, mobile money, and alternative channels.
- Payouts via Bank.
In 2020, following extensive research to choose the right payment partner, Audiomack collaborated with Flutterwave, Africa’s leading payments technology company. Flutterwave provides a secure and reliable payment solution that enables Audiomack to offer multiple payment methods, including bank transfers, local cards, pay with wallet, and mobile money, making it easier for users across Africa to access premium features.
By offering seamless recurring subscription and payout services, these payment methods provide confidence for both users and artists, thus enhancing their overall user experience. Whether you create or enjoy Afrobeats, which dominates the airwaves in West Africa, produce or vibe to the Amapiano rhythm that reigns supreme in Southern Africa, or access premium local and global hits using mobile money in East Africa, Audiomack’s collaboration with Flutterwave bring you a redefined music streaming experience across the continent.
Promise Kept
With an extensive reach across almost all African countries, Audiomack fully understands a key dynamic of payments – successful payment operations lie in the capacity to support both local and international payment methods across the continent. This makes the company trust Flutterwave’s promise to provide seamless and accessible payment solutions for music lovers and artists across Africa.
In December 2023, the dedicated landing page Flutterwave created as part of the partnership with Audiomack ranked among the top three most visited pages, driving significant traffic for mutual benefits. Out of all payment collections Flutterwave has processed for Audiomack since integration in 2020, alternative payments such as mobile money and direct account debits account for more than 40%. Notably, with about 35% of the total number of transactions processed, mobile money emerged as the leading payment method across all payments made for Audiomack Plus.
With 856 million registered users and over $919 billion processed across the continent in 2023, mobile money has become an essential payment method in Africa. Its widespread adoption has transformed how millions of people transact across the continent. This makes it a critical component of payment strategies for enterprise businesses looking to seamlessly collect and make payments in Africa. It reiterates the significant shift towards more accessible, non-traditional payment methods across the continent, further justifying Audiomack’s trust in Flutterwave as the preferred payment partner. Flutterwave provides flexible and reliable local and international payment solutions that align with the needs of the African market.
Testimonial
“Every day, millions of fans across Africa and the world use Audiomack to listen to their favorite artists. Our partnership with Flutterwave helps make the experience seamless and reliable for fans to discover music and for artists to get paid.” – Charlotte Bwana, Vice President of Marketing EU, Africa & MENA at Audiomack